OVERVIEW
The New York State Department of Health is launching a digital media campaign promoting DropTheVape, a free, confidential text-based program that helps young people quit vaping nicotine. The campaign features NYS Department of Health-developed ads that illustrate the intensity of nicotine addiction and the control it can have over young people, while connecting them with support to quit.
Vaping remains common among young New Yorkers, with 13.1% of high school students and 16.2% of young adults ages 18–24 currently reporting e-cigarette use. National data also show that many young people who vape want to quit, underscoring the need for accessible cessation support.
CAMPAIGN DETAILS
The campaign will run statewide from September 15–28, 2026, focusing on New Yorkers ages 13–24 through social media, streaming video and audio, and digital search advertising. Placements include Facebook, Instagram, Snapchat, TikTok, Disney+, Hulu, YouTube, Spotify, and other digital platforms.
KEY MESSAGES & CALL-TO-ACTION
Go to DropTheVape.org to sign up for texts with tips and advice to help you quit.
DropTheVape provides free, confidential quit support through the New York State Quitline. Participants receive two to four supportive texts per day for six weeks with strategies for managing cravings and stress, navigating social situations, and staying motivated to quit. Participants can also access additional cessation resources and support, including Quit Coaches and nicotine replacement therapy, when appropriate.
Campaign Materials & Resources
View the Campaign Ads
Version 1 (:15) ⚫ Version 2 (:15) ⚫ Version 3 (:15) ⚫ Version 4 (:15) ⚫ Version 5 (:30)
Help extend the reach of the campaign using free educational materials, including social media graphics and messages, posters, palm cards, rack cards, and digital displays.
Click here to access and share DropTheVape educational materials