Reality Check NY

What is Reality Check

  • Reality Check is New York State’s youth led movement aimed at exposing the deceptive marketing practices of the tobacco industry.
  • Reality Check is New York State’s youth led movement aimed at exposing the deceptive marketing practices of the tobacco industry.
  • Engage youth as leaders and activists in the movement against tobacco use and the tobacco industry.
  • Educate community members and leaders about the manipulative and deceptive marketing tactics of tobacco companies, and mobilize them to take action.
  • Engage community leaders and decision makers in support of community actions against tobacco and the tobacco industry.
  • Develop media relationships and work to garner earned media.
  • Utilize the youth voice to demand societal support to hold the tobacco industry accountable for its actions and to change the social norms that support those actions.
  • Contribute to the advancement and growth of a youth action movement against the tobacco industry locally, statewide, nationally and internationally.