Seen Enough Tobacco

1. The goal of the campaign is to safeguard children from the billions of dollars of vivid tobacco marketing in places where they can see it. Youth in our region have “Seen Enough Tobacco” marketing, and it’s time to protect them and put an end to youth smoking and other tobacco use.

2. The “Seen Enough Tobacco” campaign takes a hard look at what’s happening with tobacco marketing and children through the use of video, social media, digital advertising and community education that includes a “Jack and Jill (and Tobacco)” storybook describing children’s encounters with tobacco marketing in convenience stores.

  • Provocative images creatively combine cigarettes with common children’s items, like crayons and birthday cake, in scenarios intended to grab the attention of community members and parents and prompt their outrage. Videos and images are available at

3. Research shows that the more children see tobacco marketing, the more likely they are to start smoking. In New York State, the average age of a new smoker is 13 years old. Meanwhile, stores popular among adolescents contain almost three times more tobacco marketing materials compared to other stores in the same community.

4. We are urging parents and community members to learn what they can do to protect children from exposure to tobacco marketing at