WHAT IS REALITY CHECK?
Reality Check is New York State’s youth led movement aimed at exposing the deceptive marketing practices of the tobacco industry. Youth across the state accomplish this by educating community members and leaders about the manipulative and deceptive marketing tactics of tobacco companies and mobilize them to take action.
Reality Check youth work locally to engage community leaders and decision makers in support of community actions against tobacco and the tobacco industry. The youth’s voice is paramount in demanding societal support to hold the tobacco industry accountable for its actions and to change the social norms that support those actions.
WHAT’S IN IT FOR YOUTH?
- Skill-building, whether on academic skills such as writing and public speaking or technical ones such as event planning and video editing, Reality Check provides a unique opportunity for youth to showcase and develop skills for their future goals
- Social and community connections: Working together toward a common goal as a group in the DOS region and with others across the state gives youth opportunities to connect with a multitude of backgrounds
- Fun! – Reality Check Youth will have opportunities to travel, socialize and have fun while engaging with their communities