Tobacco Marketing
Youth Engagement
Tobacco Free Outdoors
Smoke Free Housing



Reality Check is New York State’s youth led movement aimed at exposing the deceptive marketing practices of the tobacco industry. Youth across the state accomplish this by educating community members and leaders about the manipulative and deceptive marketing tactics of tobacco companies and mobilize them to take action.

Reality Check youth work locally to engage community leaders and decision makers in support of community actions against tobacco and the tobacco industry. The youth’s voice is paramount in demanding societal support to hold the tobacco industry accountable for its actions and to change the social norms that support those actions.


  • Skill-building, whether on academic skills such as writing and public speaking or technical ones such as event planning and video editing, Reality Check provides a unique opportunity for youth to showcase and develop skills for their future goals
  • Social and community connections: Working together toward a common goal as a group in the DOS region and with others across the state gives youth opportunities to connect with a multitude of backgrounds
  • Fun! – Reality Check Youth will have opportunities to travel, socialize and have fun while engaging with their communities


Becoming a Reality Check member is simple and free! Below is a registration form that gives details of the entire program. If you or your youth are interested in getting involved contact our Youth Engagement Coordinator Christopher Bradley at 607-376-7910 or at