Today, Tuesday October 13, 2020 is #SeenEnoughTobacco Day which highlights the need for communities to protect children from the billions of dollars of tobacco marketing in places where kids can see it. The 13th was selected to underscore the alarming fact that the average age of a new smoker in New York is 13 years old.

While New York State’s recent ban on flavored e-cigarettes is a significant step toward reducing youth tobacco use, other flavored tobacco products, such as little cigars, chew and menthol cigarettes that are still on the market present an obstacle to decreasing tobacco use among young people and minority populations.

Menthol use among Black communities is a direct result of the tobacco industry’s marketing practices and product manipulation. Tobacco companies add menthol to make cigarettes seem less harsh and more appealing to new smokers and young people. Essentially, menthol in tobacco products, makes it easier to start and harder to quit.

Research indicates that:

  • Young people and African Americans are more likely to smoke menthol cigarettes than other groups.[1],[2]
  • More than half (54%) of youth who smoke use menthol cigarettes.[3]
  • Over 7 out of 10 African American youth ages 12-17 years who smoke use menthol cigarettes.[4]

For more information about Seen Enough Tobacco Day, visit: https://tobaccofreenys.org/events/seenenoughtobacco/

[1] Tobacco Products Scientific Advisory Committee. Menthol Cigarettes and Public Health: Review of the Scientific Evidence and Recommendations pdf icon[PDF–15.3 MB]external icon. Rockville, MD: US Department of Health and Human Services, Food and Drug Administration; 2011.

[2] Food and Drug Administration. Preliminary Scientific Evaluation of the Possible Public Health Effects of Menthol Versus Nonmenthol Cigarettes pdf icon[PDF–1.6 MB]external icon2013.

[3] Villanti AC, Mowery PD, Delnevo CD, Niaura RS, Abrams DB, Giovino GA. Changes in the prevalence and correlates of menthol cigarette use in the USA, 2004-2014external icon. Tob Control. 2016;25:ii14-ii20. Doi:10.1136/tobaccocontrol-2016-053329.

[4] Ibid. Villanti AC, Mowery PD, Delnevo CD, Niaura RS, Abrams DB, Giovino GA. Changes in the prevalence and correlates of menthol cigarette use in the USA, 2004-2014external icon. Tob Control. 2016;25:ii14-ii20. Doi:10.1136/tobaccocontrol-2016-053329.